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The Effects of eBay on American Merchandising

With one brilliantly simple idea, eBay was born just a few short years ago.

From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today.

As eBay has continued to grow to over 30 million registered users, it has transformed the ability of individuals (as well as Corporations) to move product of all kinds.

eBay is now a place where virtually any item imaginable is available, for the right price.

With a few clicks of your mouse, the doors to the world marketplace are opened for you.

Similarly, with a few clicks of your mouse, the entire world can be viewing your merchandise for sale.

It is this awesome power that eBay gives to you, for a small fee.

Is it any wonder that large institutional sellers, such as the U.S. Postal Service, J.C. Penneys, various Police Departments and all types of Corporations have discovered the power and efficiencies of selling on eBay?

The drawback for the smaller seller is that, as more and more individual and institutional sellers sign on to sell on eBay, the supply of similar items will increase.

This increase in supply results in a decrease in demand, and with that decreased demand, lower ending bid amounts and lower profits for all sellers.

This has already begun to happen in some categories as ending bids continue their slow trend downward.

As sellers begin to see profits eroding due to too many sellers "playing the game", the question of the day seems to be, "What is the best thing to sell on eBay?"

The simple (and somewhat facetious-sounding) answer is, "Whatever people are interested in that is not currently selling on eBay in mass quantities".

More often than not, success on eBay results from a seller taking on a niche that they are familiar with and enjoy. Many of the top eBay sellers have built their entire business around a niche that they enjoy, such as a certain type of collectible, or a certain hobby, interest or sport.

If you take this approach, not only will you be happier doing that which you enjoy, but listing items will not become a "chore", it will be an enjoyable experience.

As eBay continues it's trend-line of massive growth, sellers must be increasingly aware of three things that will ensure opportunities for growth and success:

  • Opportunities for new products to sell

  • Alternative venues in which to sell their products

  • Advanced marketing techniques that can leverage their time and money

    Ultimately, it is this extra awareness that will determine who the winners are in the game of Online Auction sales.

    About The Author

    David Espino is the Author of Beyond eBay and Life In The Dot Com Lane.

    To receive a free excerpt from the book - Beyond eBay, visit www.HomeBasedBusinessowner.com

    Email: dave@HomeBasedBusinessowner.com

    In The News:


    Vuvox Brings Rich Slideshows To eBay Auctions
    Washington Post, United States - 16 hours ago
    But until recently users had to go to Vuvox's homepage directly if they wanted to include a widget as part of their auction. Now, eBay is conducting a pilot ...

    Deal part of makeover for local online auction house
    Houston Chronicle, United States - 9 minutes ago
    By BRAD HEM HOUSTON CHRONICLE When Asset Nation announces the planned acquisition of rival Asset Auctions today, it will complete a three-part makeover for ...

    Generals to hold two jersey auctions
    OurSports Central (press release), WI - 7 hours ago
    Ten jerseys will be auctioned off and the fans will get to decide if they want home or road. The auctions will take place in the lobby immediately following ...

    3 News NZ

    Milkpowder prices dive in Fonterra online auctions
    New Zealand Herald, New Zealand - 6 hours ago
    Fonterra says whole milkpowder prices today fell for a fifth time in its internet auctions, taking them to their lowest in more than two years. ...
    Fonterra Milk Powder Prices Decline for Fifth Month (Update1) Bloomberg
    all 29 news articles

    Business Wire (press release)

    Inland Real Estate Auctions, Inc. successfully sells Highland Park ...
    MarketWatch - Dec 1, 2008
    19, resulting in a successful sale just six weeks after Inland Real Estate Auctions was engaged to sell the property. "This is a great example of why the ...
    Robert and Melissa Storment of Real Estate Auction Associates ... Business Wire (press release)
    all 12 news articles

    Obama Photo Op, Two Inaugural Seats Draw $62500 Bid in Auction
    Bloomberg - 35 minutes ago
    The Obama meet and greet, which is being auctioned off to benefit the Samuel Waxman Cancer Research Foundation, has fetched a top bid of $62500 since it was ...

    Treasury Auctions $28 Bln. In 26-Week Bills
    RTT News, NY - Dec 1, 2008
    (RTTNews) - The US Treasury Department auctioned $28 billion of 26-week bills on Monday, with results showing little change in demand for the securities ...

    Abercrombie Auctions International hosting Grand Auction during ...
    Auction Central News, NY - 11 hours ago
    Now - you can put Auction Central News Headlines right on your site! With this handy widget, your site's visitors can stay current on all the news in the ...

    Rascal Flatts in Two eBay Auctions
    Great American Country, TN - 7 hours ago
    2, 2008 — Christmas is a giving season, and Rascal Flatts is hoping their participation will net funds for a couple of worthy charities in online auctions ...

    WWA Group Exhibits at Big 5 Show in Dubai
    MarketWatch - 14 hours ago
    "Equipment prices at our most recent auction in late October were in line with pricing at prior auctions in 2008, and we see robust interest in purchasing ...
    auctions - Google News
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