How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.

Marketing is the art of allowing people to know that your business exists. You could be selling brand new BMW's at $1 each, but if nobody ever got to hear of your amazing deals then nobody could ever buy into the bargain. You would be left, scratching your head, thinking how do those dealers keep selling them?

You must get your message out by every method known to mankind. This can be by direct advertisement, by personal contact, by phone, by chat room, by ebook, by viral methods, by contests, by giveaways, by conference, by affiliation, by broadcast, by joint venture, by email, by by by, the list is endless. The subtleties of branding and image all play their vital roles.

Take this strange event for example, if I flew over Disney World one day in a small aircraft, like you do, then buzzed around for a while and wrote my name, Pete Lauder, in smoke, into the sky. Everyone that looked up would say Pete Lauder, who's he?

Most would ignore the whole affair and carry on with the day out, but a small element would think, Pete Lauder, I'll find out. On returning home they would most likely tap my name into Google and find one of my web pages, but there would be no mention of any event in Florida, in fact, as much as I love Florida, I live in the UK. They would then go on to read my site, trying to find out about this strange sky writing. As a result of visiting my sites, some readers would buy my product, some would subscribe to my newsletter, but they would all remember my name, perhaps only subconsciously, but remember me they would.

You don't need to fly over Disney World, be clever and use the net.

Take ten years and propel yourself into the future, a major recession has hit the western world and everyone is suffering. The people that were once too cautious to venture into business, now see it for what it is, a means of survival. They want to maintain the lifestyle they once knew, and surely want to add to it, so they begin to look around the internet at some of the offers that bombard their inbox daily.

Very soon they will come across the words, by Pete Lauder. Our prospect will instantly, subconciously connect with the name, because they have seen it before, and as if by magic, our prospect will follow me down any path I am steering at the time.

Because I've been working away in the background for ten years with my marketing, I am still around, and my name is a respected authority on internet business, and quite rightly so. I am sitting pretty, but my business still needs prospects.

By doing what I do now, I can guarantee that there will never be a shortage of new and eager prospects knocking on my door for the rest of my life. Your mission is to get yourself known and accepted, by every means possible. I am an experienced copywriter, but prefer to illustrate my messages by highlighting a method and allowing the prospect to work it out, this is a very powerful marketing technique, and you should be using it.

Marketing is never advertising for the moment, as I write this, although it is a legitimate, informative, published article, it is still, a form of marketing.

Just for the record, do you remember my name?

Pete Lauder is an internet publisher and success coach with a wealth of practical business experience. You can learn all aspects of business and success, by creating systems that allow you to earn as you learn. http://homebizassistant.com

---

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to... Read More

Setting the Right Price

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is... Read More

Power Your Word for Profit

Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in... Read More

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles... Read More

Britney Spears Branding

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as... Read More

Brand Components

Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the... Read More