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Leadership Coaching ? Easier Said Than done

Recently at a Pharmaceutical meeting in Europe, one of the presenters shared the results of a recent study that demonstrated that Managers who were trained in Eight Step Coaching Skills were out selling DM's who were not trained in the program. This quantitative data seems to support that the cornerstone of success lies in effective leadership coaching and diagnosing the needs of the Representatives. However, it is not simply a matter of being trained. Managers must overcome day to day hurdles to be an effective coach. It takes a knowledge of the skills plus the courage to open up sensitive and important topics with others. It takes time, a precious commodity in a DM's week. It takes self-control over our emotions when someone doesn't measure up on an important mission that we, as Managers care about. When we coach, we run a risk of opening up conflict, differences, and misunderstandings that can create discomfort. In short, "coaching is easier said than done." But the results will be worth it if we are consistent and rigorous at using coaching skills.

Some DM's often ask us: "Is it Coaching Skills or Coaching Steps?" Clearly the heart of the Eight Step Coaching Model is composed of skills. The primary focus on skills and behaviors differentiates the Eight Step Coaching Model from other coaching training. For example, we call Step One, "Be Supportive," and it depends on skillfully listening, giving recognition, and building collaboration. Likewise, Step Two, "Define the Topic and Needs," requires the Manager to have good feedback skills, good questioning and inquiry skills, and the ability to define and clarify expectations.

The word "steps" simply means that there is a building process in progress when you coach. The word "steps" implies that there is a conceptual sequence. It doesn't mean that every time you speak with a Representative you have to force yourself through every step. Sometimes you have to coach quickly. An example may be coaching in between physician calls and you want to help the Representative with their skills. In this example, you can coach "fast;" you can cut right to the topic and plan. In other situations, you want to cover more steps or more skills in order to orchestrate a successful coaching experience. If you want to speak with a Representative about a larger topic, such as teamwork, goal attainment, or participation in meetings, you will definitely need to reserve more time and pull in more skills or steps. The key is flexibility. You need to know the steps or skills thoroughly and then draw on the steps that are appropriate for each situation. As you practice the Eight Step Coaching Model and apply it often, you become more natural. The more you experience the Model, you hardly realize that you are even following the process.

We hope you are not confused by the term "steps." Think of it as a process that contains certain elements or skills and don't look at coaching as a rigid, formal process. In one study, we discovered that Managers were three times more likely to use the Eight Step Coaching Model in spontaneous and informal applications than in planned, formal, more lengthy discussions. When you are in a formal situation, we suggest you plan ahead, review the Model, and prepare yourself in advance. When a coaching moment emerges informally or unexpectedly, we suggest you pick and choose the skills or steps that you want to bring out at that moment. Remember coaching is a process, so follow up and fill in any gaps that are created when you are coaching informally or "on the spot."

Coaching is a vital part of a DM's job. We get results through the efforts of our Representatives. The most non-supportive thing we can do to a Representative is to "not coach." Effective leadership coaching will lead to a healthy relationship with your Representative. A recent study indicated that a key reason why people leave companies is because of a poor relationship with their Supervisor. We need to retain our quality people in order to be competitive over the long-term.

If you would like to learn more about leadership coaching or other CMOE management training programs, please contact a Regional Manager at (801)569-3444.

In The News:


Sportinglife.com

Ex-Seahawk Jim Zorn's approach helps him stand out in coaching role
Seattle Times, United States - Nov 20, 2008
By Danny O'Neil PAUL SANCYA / AP Jim Zorn was the starting quarterback in the Seahawks' first season and returned as quarterbacks coach in 2001. ...
Zorn thinks Holmgren will return to football The Associated Press
Zorn, again: Former assistant returns with Redskins Seattle Post Intelligencer
Why Are the Seattle Seahawks Free Falling? Bleacher Report
Washington Post Blogs - Washington Timesall 292 news articles

Shock re-sign Laimbeer to 2-year coaching deal
The Associated Press - 15 hours ago
(AP) — Coach Bill Laimbeer has been re-signed to a two-year contract by the WNBA champion Detroit Shock. The team is not releasing terms of the deal ...

Fighting Irish Insider

Little news on the coaching search
Seattle Post Intelligencer - 12 hours ago
Notre Dame offensive coordinator Mike Haywood is in town interviewing with athletic director Scott Woodward for the head coaching job, as I explained in my ...
UW coaching search - Rumors flying fast and furious Examiner.com
Report: Houstonian Haywood interviews with Washington Houston Chronicle
Haywood to interview at Washington Chicago Tribune
GatorBait.net - Seattle Post Intelligencerall 22 news articles

Dantonio brings 'no-nonsense' style of coaching
The Daily Collegian Online, PA - 1 hour ago
By Josh Langenbacher Michigan State fifth-year senior Justin Kershaw spent three years playing under former Spartans coach John L. Smith. ...
MSU's Dantonio: 'No, I don't see myself coaching at 82' Detroit Free Press
Penn St. seniors hope to end careers at Rose Bowl International Herald Tribune
Seniors turned around Penn State Tribune Review
DetNews.com - LimaOhio.comall 277 news articles

Opelika Auburn News

Muschamp’s withdrawal from coaching search may be good for Clemson
RealFootball365.com, AZ - Nov 19, 2008
This effectively took him out of the head coaching prospect pool for not only Clemson but Tennessee and other schools that may have had him on their hit ...
Byrne should look to Longhorns for coaching advice Texas A&M The Battalion
Coach in waiting not a good idea Press-Register - al.com
Where there's a Will Austin American-Statesman
Houston Chronicle - Bleacher Reportall 379 news articles

UF success puts coordinators on head-coaching hot list
Florida Times-Union, FL - 6 hours ago
By Michael DiRocco, The Times-Union GAINESVILLE - Florida football coach Urban Meyer knew he'd eventually have to deal with losing one or both of his ...
Citadel a heavy underdog The News Herald
all 12 news articles

What coaching style works best in the NFL?
Chicago Sun-Times, United States - 6 hours ago
TODAY’S ISSUE: Should the ideal NFL coach be hard-driving like Mike Ditka or laid-back like Lovie Smith? Mike North: Dan, first let me say that whether ...

HL:Doug Gilmour ready for coaching debut with Kingston Frontenacs
SportingNews.com - 8 hours ago
KINGSTON, Ont. -- Doug Gilmour begins his stint as coach of the Kingston Frontenacs Friday knowing full well what the ailing club requires. ...

Will K-State be first to finish silly season?
Kansas City Star, MO - 6 hours ago
To borrow a term from the presidential campaign, it’s the silly season of coaching transition. Several football programs are in the market, ...
Kansas St. still looking for Prince's replacement International Herald Tribune
Kansas State looks ahead to attracting new football coach Kansas City Star
all 18 news articles

WLFI.com

IU-Purdue in the bucket
Evansville Courier & Press, IN - 5 hours ago
By Randy Beard (Contact) One school has a head football coach who can't seem to move beyond being an interim choice with some fans even when it is no longer ...
Tiller gearing up for coaching finale in Bucket Game The Herald-Times (subscription)
all 4 news articles
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