Help us stay free, Link back to us! General Information - Bookmark this page

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITING

After determining what we are going to sell, the next task is to effectively convey our message.

Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That's why it would be a wise decision to learn some copywriting techniques.

Don't worry! By following these simple rules will make copywriting easier and more profitable for your business.

Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comes the challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.

  • Get Attention- You want to get their attention in the headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on the promise. Here are some examples of attention grabbing headlines:

  • The top 10 reasons of why Internet start-ups fail in their first year.

  • Learn the secrets to enjoying a long and healthy life.

  • 50 ways Internet marketers are making a fortune.

  • A millionaire's secret method exposed.

  • How to build a fortune with only $20.

  • What your local government doesn't want you to know.

  • Cut your household expenses by 20% using these strategies.

  • Researches discover a miracle healer that could possibly cure millions of people.

  • If you qualify, you will receive a week at the beach?absolutely free!

  • You are personally invited to take advantage of this once in a lifetime special offer.

  • The book that made many people wealthy and it's yours absolutely free!

  • Get your $1000 check from the federal government.

  • How reading Tom's book saved my life.

  • This is your last chance to win a free Caribbean cruise.

  • A Million Dollars is awaiting you at the finish line.

  • This software will improve performance by 50%.

  • Are you bored with life?

  • Receive a 6 months subscription to a magazine of your choice, no commitments.

  • Are you paying too much for health insurance?

  • Warning! These proven facts are beneficial to your health.

  • Create Interest- Get them wanting to know more about your product and to continue reading the ad.

  • Get them excited- "Sell the sizzle not just the steak". In other words, offer benefits and solutions don't just list the features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results." However, it is extremely important not to make false claims. Convincing the reader that your product will solve a problem and create the ultimate pleasure for them is extremely important.

  • Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.

    Finally, take the "Blueprint For Success outline" and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: "SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS" for information on creating a PFBS equation.).

    I will use a previous example of a PFBS statement from the ebook "Internet Marketing On A Shoestring Budget" To demonstrate how this data is used to create ad. Copy.

    Problem:
    Spending too much money on advertising

    Feature:
    Low cost marketing.

    Benefit:
    Save money

    Solution:
    Cutting ad budget while increasing profit

    The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad.

    My product "Internet Marketing On A Shoestring Budget" offers the following feature, benefit and solution that address this problem.

    Feature:
    Low cost marketing.

    Benefit:
    Save money

    Solution:
    Cutting ad budget while increasing profit

    Sample Ad.

    Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.

    Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in "Internet Marketing On A Shoestring Budget". The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products.

    Note: You may want to shorten this ad if paying on a word or line basis.

    How my ad copy follows the "Blueprint For Success outline"

    • Get Attention- In the headline, I used the phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to get the readers attention.

    • Create Interest- The beginning of the ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to get the reader wanting more information about the product and to continue reading the ad

    • Get them excited-The body of the ad: Discover how to dramatically reduce your ad costs by using the proven methods described in "Internet Marketing On A Shoestring Budget". The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. My purpose here was to get the reader excited and to create desire for the product.

    • Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. This is where I gave them a reason to act now.

    In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers.

    Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task.

    Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the "Blueprint For Success Outline".

    Finally, take the "Success outline" and insert information that pertains to your particular business. Here again the PFBS (Problem, Feature, Benefit and Solution) equation could be used.

    Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don't get discouraged try different approaches until you find a "true winner".

    About The Author

    Eric Borden is the Publisher of Internet Marketing Ideas Explored. www.ideasexplored.com. This ezine explores hot products and hidden markets for online selling. In this publication you will find information on in demand products and methods in which to market them.

    ejborden@ideasexplored.com

    In The News:

    MintCopy Inc. Launches Copywriting Services - Enabling Business ...
    PR Leap (press release), CA - Sep 6, 2008
    COM) MintCopy Inc., a global network of expert copywriters has announced the launch of its copywriting services to help organizations and businesses meet ...

    Search Engine Journal
    5+ SEO Text Analyzers for SEO Diagnostics & Copywriting
    Search Engine Journal - Sep 4, 2008
    Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should ...

    Boomer Advertising Welcomes Fall 2008 Intern
    Carolina Newswire (press release), NC - 3 hours ago
    ... writing for mass- & tele-communications, principles of graphic & design, advertising strategy and research, copywriting, and visualization. ...

    Copywriting Summit Targets Writers Seeking Higher-Paying Business ...
    Emediawire (press release), WA - Sep 2, 2008
    Copywriting Summit 2008 dates announced -- will feature leading copywriters on how to break into the lucrative copywriting arena. Features Michael Stelzner ...

    Keyword Density in Copywriting: The Important Aspect of SEO
    Promotion World (press release), CA - Sep 4, 2008
    by Amber Smith Before venturing into the issue of what the ideal keyword density should be, let us understand the exact meaning of keyword and keyword ...

    Titan launches copywriting contest for massive billboard
    Brand Republic, UK - Sep 1, 2008
    by Anne Cassidy Campaign 01-Sep-08, 16:15 LONDON - Titan Outdoor is launching what it terms "the biggest copywriting competition in the world" to promote ...
    Creatives urged to think big by Titan Outdoor How Do
    all 2 news articles

    Tips for helping your Copywriting Business
    3x24 - Your Newspaper and News Magazine, Germany - Aug 29, 2008
    by Ray Edwards Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not ...

    Online Marketers Seek Performance Boosts at Online Market World
    MarketWatch - Sep 3, 2008
    ... become a necessity to take the guess work out of such things as site design, advertising campaigns, email campaigns, copywriting, and graphic design. ...

    Vocational Copywriting
    3x24 - Your Newspaper and News Magazine, Germany - Aug 27, 2008
    by Ray Edwards Copywriting as a trade carries with it a great number of benefits. A copywriter will earn more than the average salary in the United States. ...

    Rates for Copywriting
    3x24 - Your Newspaper and News Magazine, Germany - Aug 26, 2008
    by Ray Edwards If you’re an employed copywriter, you can make a little or a lot of money depending on your skill level and how well you advertise yourself. ...
    copywriting - Google News

    • Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!

    Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. This includes publishing other peoples work to your web site, newspaper, magazine or even just downloading... Read More

    Top 3 Rules for Writing Effective Copy

    One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that... Read More

    Professional Writing: Six Great Reasons to Hire a Writer

    Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting... Read More

    Freelance Business Writers - How To Get The Best From Your Writer

    At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform... Read More

    ?Super Adjectives? Boost the Power of Your Copy

    Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary,... Read More

    Health and Fitness: A Huge Industry in Need of Writers

    Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And... Read More

    10 Tips for Aspiring Freelance Copywriters

    Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are... Read More

    More Insider Secrets to Great Copywriting - Judging Your Target Market

    This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do... Read More

    Boost Your Conversion Rate In Three Steps

    When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not... Read More

    Is Freelance Hiring Right For You?

    Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have... Read More

    How You Can Become A Freelance Business Plan Writer

    As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges... Read More

    Freelance Writing As A Career

    Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own... Read More

    Step One for Copywriters: Understand WHAT to Say

    Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I... Read More

    Copywriting Secrets Of Indias Mystics

    Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and... Read More

    3 Ways to Increase Conversion Rates

    In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from... Read More

    How To Test The Body Of Your Sales Copy For Weaknesses

    Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go... Read More

    Ad Copy - Your 12 Point Inspection!

    You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do... Read More

    10 Keys to Copy That Sells!

    Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any... Read More

    How You Can Proofread Your Own Work

    Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and... Read More

    Impulse Writing for Better Ad Headings

    Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad... Read More

    How To Ethically Use A Swipe File For Your Ad Copy

    Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your... Read More

    On Copying and Stealing Designs

    The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great... Read More

    Copywriting FAQs

    One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In... Read More

    Freelancers Can Jump-Start Your Publicity Initiative

    If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Every town has... Read More

    10 Eye Popping, Jaw Dropping Ad Copy Secrets

    1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a... Read More

    How to Hold Peoples Interest throughout those Long Copy Sales Letters

    People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should... Read More

    How to Start and Sustain a Career as a Freelance Writer

    Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well,... Read More

    Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

    Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients,... Read More

    Dissolving Buyer Scepticisim ... A Lesson In Copywriting

    When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to... Read More

    GOOGLE AD