Health and Fitness: A Huge Industry in Need of Writers

Think about how much you read about and spend on health and fitness.

Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home?

This is a colossal industry, and seems to be growing bigger all the time. This is particularly true right now, as the baby boomers grow older and are looking for ways to maintain and improve their health.

Whether the subject is exercise, weight loss, prescription drugs or alternative remedies, there is a massive demand not only for products and services ? but also for articles and promotional copy to promote those services.

Just do a few searches on Google.

A search for the word "health" yields 615,000,000 results.

"Fitness" yields 90,400,000 results

That's over 700 million web pages that have been written about health and fitness. It's a phenomenal figure.

And each and every one of those pages had to be written by someone.

Now think of all the magazines that focus on health and fitness. The books. The videos. And all that advertising and direct mail.

Do you get the idea? Here is an industry that is constantly in need of writers.

Whether your interest is in writing articles or in writing direct marketing copy, you can be sure of finding work.

Your next step is to find the right niche. Which area in health and fitness best suits your interests and experience? What would you like to write about?

And do you want to write articles, or are you more of a sales person...and better suited to direct marketing copywriting?

If you want to go where the money is, I always recommend the latter. Why? Because a good direct marketing copywriter will always be paid more.

Whatever kind of writing you want to do, take a look at this market. It is truly colossal, and provides freelancers with wonderful opportunities to find good work and make a decent income.

To find out more about writing for the health and fitness market, read my review of this course, Writing for The Health Market.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, http://www.FreelanceWritingSuccess.com.

---

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found... Read More

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local... Read More

Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what we say when they face their... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO... Read More

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to make due with the staff you have. It's a common and valid lament in today's workplace. You've got to do more with less,... Read More

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all,... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword... Read More

Five Tips for Writing Eyeball-Grabbing Headlines

If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read... Read More

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram... Read More

Copywriting: Drafting Rules for Professionals

As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget:... Read More

7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas

I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those... Read More

How to Get Instant Attention

Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and... Read More

Five Steps To Online Copywriting Success

One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.It... Read More

Writing Online In Two Syllables or Less

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series... Read More

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience... Read More