Help us stay free, Link back to us! General Information - Bookmark this page

How You Can Proofread Your Own Work

Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it:

Read through your copy the next day -- many times your eye tends to 'deceive' you by reading what's supposed to be there rather than what may actually be there! Reading it a day or two later helps you to look at your copy with a fresh perspective!

Use 'spell check' which is available on most programs. Although they're not perfect, they will help you to find many errors. A red squiggly underline means the word may be misspelled, a green squiggly underline may mean a grammatical or punctuation error.

Print it out. Reading it in print can many times help you catch things you didn't catch on the screen.

If at all possible, have someone else read it. They can catch sentences that may be too long, be unclear, etc. You know the point you're trying to make in your copy, but if others don't understand it, rewrite it so it's more clear to everyone.

Be very careful how you use words such as 'then' versus 'than'. These words are used incorrectly quite often but mean different things.

Then is primarily used to signify time, e.g. "We went to the grocery, then we went to the bank." Than is primarily used as a comparison, e.g., "I would rather go hiking than take a nap."

There are a lot of questions about the hyphen (-) versus dash (--) and here's the basic rule:

A hyphen is used when you are putting two words together or adding a prefix to a word. Here are a few examples: twenty-four, re-signed or long-time.

A dash is used when you're interjecting into a sentence (such as, "I love taking the dog for a walk -- especially on warm days -- because it is great exercise for us both.").

In many programs a dash will look like a long hyphen instead of two hyphens next to each other. Dashes are also many times used in place of parentheses in more informal writing.

Punctuation inside or outside the quotes? Here's the basic rule for this one: if you're using a comma or a period, they go inside the closing quotation mark. Colons and semicolons go outside the closing quotation marks.

Question marks and exclamation marks are different and depend on how they are being used (just to complicate things more!). If you are directly quoting someone and a question mark or quotation mark is needed because what you're quoting is a question or exclamation, it would go inside the quote.

Here's an example for this one: He asked, "Are you going to the party?" "You bet!" she exclaimed.

If what you're directly quoting isn't a question or exclamation, the quotes go inside the exclamation or question mark.

An example of this is, Did David say, "You must have fallen out of bed"? or Linda actually said "You must be right"! Learning these rules may take a little time but if you print out this article and post it near your computer, you can refer to it any time you get confused. Remember, you don't have to worry about it while you're writing and editing your copy (that's when you just let the creativity flow), worry about it after all revisions have been made and it's time to proofread.

You can also find Grammar books at your local bookstore or library. Glance through them to find one you like.

If you feel you don't have time to proofread, don't want the hassle of trying to learn the rules, or just don't want to worry about it, you always have the option of hiring a professional proofreader. Professional proofreaders (as well as copy-editors) can be found via a search on the internet or by asking other writers who they use (if they have good, clean copy). When you're searching for a proofreader, make sure they are skilled in the type of writing you do (business writing versus sales, informal or conversational writing) and that they have no errors on their copy -- if they aren't extremely careful with their own work, do you think they would be with yours?)

The money you spend on a professional proofreader, besides easily being made up with the increased sales you should expect by having a more professional product, is easily worth the time, effort and frustration you will save yourself. So take it easy, let the creativity flow, send the work off to a professional for editing and/or proofreading, then sit back and relax while your copy is being groomed to perfection!

(c) 2005 Nita Helping Hand?, all rights reserved.

You are free to use this material in whole or in part as long as you include the following:

About the author: Nita is a professional proofreader, copy-editor and the President of Nita Helping Hand? Please visit Nita's website for additional information about proofreading, copy-editing and other administrative needs available at NitaHelpingHand.com or contact her at info@NitaHelpingHand.com. Nita is your 'Partner In Perception'.

In The News:


MintCopy Inc. Launches Copywriting Services
PR.com (press release), NY - Sep 5, 2008
Website content, search engine friendly copy for Internet marketing communications and public relations related copywriting are the key service offerings. ...

Search Engine Journal

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting
Search Engine Journal - Sep 4, 2008
Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should ...

Keyword Density in Copywriting: The Important Aspect of SEO
Promotion World (press release), CA - Sep 4, 2008
by Amber Smith Before venturing into the issue of what the ideal keyword density should be, let us understand the exact meaning of keyword and keyword ...

Copywriting Summit Targets Writers Seeking Higher-Paying Business ...
Emediawire (press release), WA - Sep 2, 2008
Copywriting Summit 2008 dates announced -- will feature leading copywriters on how to break into the lucrative copywriting arena. Features Michael Stelzner ...

American Chronicle

Wood Stoves & Home Improvement
American Chronicle, CA - Sep 5, 2008
AJ Vanderhorst owns Words w/ Verve, a freelance copywriting business. He grew up reading compulsively and writing numerous articles and stories. ...

Titan launches copywriting contest for massive billboard
Brand Republic, UK - Sep 1, 2008
by Anne Cassidy Campaign 01-Sep-08, 16:15 LONDON - Titan Outdoor is launching what it terms "the biggest copywriting competition in the world" to promote ...
Creatives urged to think big by Titan Outdoor How Do
all 2 news articles

Online Marketers Seek Performance Boosts at Online Market World
MarketWatch - Sep 3, 2008
... become a necessity to take the guess work out of such things as site design, advertising campaigns, email campaigns, copywriting, and graphic design. ...

Tips for helping your Copywriting Business
3x24 - Your Newspaper and News Magazine, Germany - Aug 29, 2008
by Ray Edwards Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not ...

Marketing Executive
Utalkmarketing, UK - Sep 5, 2008
Creative copywriting: To write effective copy for direct marketing material. ยท Analytical & attention to detail: To have a high level of numeracy and ...

Vocational Copywriting
3x24 - Your Newspaper and News Magazine, Germany - Aug 27, 2008
by Ray Edwards Copywriting as a trade carries with it a great number of benefits. A copywriter will earn more than the average salary in the United States. ...
copywriting - Google News

Copywriting: Engage Prospects By Involving Their Senses

Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But,... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".Remember just... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell, sell. - Online, I think, my... Read More

Common Mistakes That Can Kill Your Web Copy

Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How... Read More

How Ghost Writing Articles And Booklets Can Earn You Big Money!

Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career,... Read More

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going... Read More

Business Writing: When Not To Be Professional

It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer screen. You want to look good in print.... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any... Read More

Is Your Web Copy Plain Talk?

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention)... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists,... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a... Read More

Touching the Prospect?s Emotions in Your Sales Letter

Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of... Read More

GOOGLE AD