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8 Tips for Choosing a Domain Name

If you're just starting out on the Internet, choosing a domain name is one of the first major decisions you will have to make. I won't say that choosing a name for your site will determine the overall success or failure of your online business. It will, however, affect almost every aspect of your business. Finding a good domain name requires extensive planning.

I would like to offer some tips for successfully choosing a domain name:

1) Use the .COM extension. This is still the number one choice for the majority of online businesses. While, .NET,.ORG,.INFO,.BIZ, and .US are viable alternatives they are not as widely recognized as .COM. The .COM extension will immediately give you and your business more credibility. Also, because we are creatures of habit many people automatically include .COM when typing in almost any web address, so why not capitalize on human nature?

2) Keep it Short. Whenever possible your domain name should not be longer than 13-15 characters, numbers, or hyphens. It is much more difficult for the average person to remember longer variations of a web address.

3) Make it Sticky. You want your domain name to be easy to remember. Make it stick out in people's minds. Be creative. Be Unique.

4) Minimize Confusion. You should never lose a prospective customer because they misspelled your domain name, or they used the wrong extension. If you can afford it, register other variations of your domain name and have them redirect to your main site.

5) Include Keywords in Your Domain Name. Try to include at least 1 and if possible 2 keywords in your domain name. Many of the experts believe this can help with the way some of the search engines index and rank your site.

6) Be Descriptive. Your domain name should have something to do with your business. Make it descriptive of your site, your product offerings, or your service.

7) Search for Deleted Domain Names. Domain names that were once registered but have expired turn up every day. With some research you might be able to find one of these names that would be a good fit for your business. You can search for deleted domains at http://www.deleteddomains.com

8) Check for Trademarks. You should do this before registering your domain name. Search as many existing trademarks as possible and look for possible conflicts. Obviously you want to choose a name that is unlikely to cause you any legal problems. Trademark research can be done at the following sites:

U.S Patent and Trademark Office - http://www.uspto.gov

Thomas Register - http://www.thomasregister.com

The Trademark Association - http://www.inta.org

Nameprotect - http://www.nameprotect.com

If you need help with researching your domain names try the following websites:

1)Nameboy - http://www.nameboy.com

2) GoDaddy - http://www.godaddy.com

Both Nameboy and GoDaddy are well-known registrars and will allow you to search for and register domain names.

You can register a domain name today for less than it costs for a nice lunch. There is really no reason not to put forth the effort and money to register a domain name that you can begin building your online presence with.

Your domain name is your first chance to build credibility with your visitors. Keep in mind that you never get a second chance to make a great first impression.

Remember, choosing your domain name is one of the most important first steps you will take in building your online presence. Make it a step forward. Happy Hunting!

About The Author

David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://www.1source-webmarketing.com

dave@1source-webmarketing.com

In The News:


123-reg Boosts Security for Domain Name Customers
HostSearch.com - Sep 5, 2008
COM) – 123-reg has increased security for its domain name customers, offering a WHOIS Privacy service. WHOIS Privacy hides domain owner information from ...

1&1 Giving Away 25 Free .Biz Domain Names
webhostdir.com, UK - Sep 5, 2008
Web hosting company and domain registrar 1&1 is giving away free .biz domain name registrations for the first year. The promotion allows you to register up ...

Unsolicited Offer For My Personal Domain Name?
Slashdot - Sep 2, 2008
The submitter has a legitimate cause to use this domain name. He's also free to sell it to anyone at whatever price he/she wishes. by ArTourter (991396) on ...

A third of big companies buy [their name]sucks.com domains
Neoseeker - Sep 5, 2008
Some companies really went far out of their way to purchase potentially unpleasant domain names: for example Xerox has purchased 20 unkind domain names, ...

Would You Rent A Domain Name?
Blogger News Network - Sep 4, 2008
by Allen Taylor in Blogosphere News, Business News Professional domainers have been buying and selling domain names since at least as early as 1994. ...

WELT ONLINE

Google Chrome Domain Names
Domain Name Wire, TX - Sep 2, 2008
There have been rumors of a Google browser for many years, in part because the domain name GBrowser.com was registered back in 2004 (the domain is currently ...
Video: Tech Test: Google Chrome Lacks Polish AssociatedPress
Google Chrome versus Microsoft Internet Explorer TMCnet
Could Google Chrome Actually Be Good for Domainers? Domain Name Wire
all 3,447 news articles

168 million domain names
DaniWeb, VA - Sep 4, 2008
According to the VeriSign Domain Report for the second quarter of 2008 which has just been published, there were some 168 million domain name registrations ...

The Private Domain Registration & Google Dilemma
WebProNews, KY - 20 hours ago
Jim Boykin's Blog post is still very pertinent in this context today as the number of web scammers trying to make money out of the domain name scam seems to ...

How to Ensure Targeted Traffic to your Website
Corsavoo.com, France - 7 hours ago
The service that Targeted Traffic offers is focused mainly on offering links from purchased expired domain names. When domain names are abandoned, ...

EstDomains, Inc: Transfer Domain Name to EstDomains, Inc Before ...
PR Web (press release), WA - Sep 4, 2008
EstDomains, Inc (http://www.estdomains.com), one of the leaders among domain name registration services providers, offers a unique opportunity to the domain ...
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