Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are the issues business owners and their employees minimally need to be aware of in their day-to-day online communications.1. SUBJECT: Field: The SUBJECT: field is the window into your e-mail and can many times determine even if your e-mail will be opened. If this is your first contact with a customer based on their request through your site or otherwise, be sure to have a short SUBJECT: that indicates clearly what the topic of the e-mail is. Never be misleading in this regard! Typos, all caps or all small case can give the impression you are a spammer.2. Level of Formality: Never assume a position of informality in your business e-mail. Only time and... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online Interactions Ten Benefits of Character Interfaces1. Characters make explicit the social responses that are inevitable.2. Interactive characters are perceived as real social actors3. Interactivity increases the perceived realism and effectiveness of characters4. Interactive characters increase trust in information sources5. Characters have personalities that can represent brands6. Characters can communicate social roles7. Characters can effectively express and regulate emotions8. Characters can effectively display important social manners9. Characters can make interfaces easier to us easier to use10. Characters are well liked More detail about the research by Byron ReevesCenter for the Study of Language and InformationStanford University at http://64.152.122.45/eAgent/CSLI_Stanford_Study.pdf To experience yourself the best example interactive characters online click on DEMO at: ... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!) Several Internet marketing gurus were recently asked the question, "If your office was burning down and you could save one thing, what would it be?" The unanimous answer among all of them was, "my list"! Your list is your goldmine. It's your pool of warm prospects and clients with whom you've taken months to build a level of credibility and trust. They're your ticket to a steady stream of income. It can take years to build a large collection of opt-in subscribers. But they can disappear in a flash if they're not protected. So, are YOU backing up your list... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email services repository. Best of all, it's free! Well, it's going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail. Found at gmail.google.com, users were at a frenzied pace to secure the names and aliases that may be snatched up once the floodgates were open. People are exclusively invited to partake in the beta testing were selling their names and invitations for quite a handsome sum on eBay. Most users will have to wait until Gmail goes live before actually trying it out. However with all the functionality... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted in to receive your newsletter, for some reason or another, the mail server's filters have deemed it to be Spam and, in most cases deleted it, before the recipient has had the chance to give their verdict on whether it was worth opening or not. In order to protect themselves (and presumably us) against the onslaught of unwanted emails, the servers have implemented filters, which are designed to stop Spam in its tracks. Of course there are bound to be some casualties - and in this case it is your legitimate correspondence. There are four main things that happen when an email is filtered - depending upon which type of filter is being... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...2. Never send and preferably don't even try to write an email if you're angry, upset, drunk, or otherwise not in total control. If you have a heated conversation with someone on the telephone you can sometimes fudge things over. But with emails, once you hit "send" whatever you've written is there, carved in tablets of stone, for as long as the recipient wants to glare at it. The old adage... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration. Unfortunately, those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding they are losing email addresses faster than they can gain them. Customer retention has reemerged as the key to profits. Here is what you can do to bounce-proof your email lists and increase your customer retention rate: DON'T LET ERRORS GET INTO YOUR LIST Utilize a double-entry system during registration This will reduce typos and help your customers recognize how important an accurate email address is to you. Validate email addresses... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year. Research shows that the majority of organizations have email addresses for less than 10% of their postal files. So how do you level the playing field and start to add quality permission - based email addresses to your database? Here are some tips that you can use to cost effectively... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your current email address list has a number of significant problems. Your List Has Inappropriate Addresses The beauty of the Internet is that it connects you to everyone. The danger is that there are people out there you would rather not be connected to. Obviously, you want to keep these people, and their moments of malice, off your list. Some common situations include: 1. Bogus Addresses Some of your visitors will never disclose their email address to you. If an entry is required, they will make something up. A frequent occurrence is some variation of "asdf@asdf.com", which happens when the user hits random keys.... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Communicating by e-mail has a number of benefits:1. Quick response ?- You'll be able to measure the effectiveness of your message in about 48 hours, which also means if you are asking for donations to a non-profit organization or selling something online you'll have money in-hand sooner than you would with direct mail.2. Learn something ?- A content strategy that tracks the recipient's activity within the message will teach you something about their interests.3. More affordable ?- E-mail allows you to communicate for pennies per message instead of the dollars per message it costs to send direct mail.4. Better results ?- Response rates to e-mail communications are often better than traditional direct mail.5.... Read More

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The Magic Of Email

These days email is taken for granted and used perhaps without fully appreciating its power.For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites. What's all the hype about?Okay, email will always have its purpose... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail?... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.If you do... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.You can offer free email coursesSend ezines, ezine articlesFollow up... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. But there is an undiscovered El... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.Signing UpBefore... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them.... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads.Your mailinglist can be a goldmine if you know how to... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business that every effort should be made to prevent it.However, simply requesting a surfer to enter an e-mail address into an online form on... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made... Read More