Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...

In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well.

In the second lesson, you've learned about the many different ways you can use a smart autoresponder.

In lesson three, you've learned about how to build a targeted opt-in list and how to capture email addresses.

In lesson four, you've learned about the different places you can promote your smart autoresponder.

In the fifth lesson, you've learned what NOT to do with your autoresponder and how to personalize your emails.

And finally, in the sixth lesson you've learned specific ways to write responsive email ads and messages. Now, let's take a look at three areas I haven't tackled thus far. You may choose to use or not these strategies. But I highly suggest you take a look at them a little more closely.

Offline Advertising

First, while your business may be online or Internet-driven, don't discount using offline advertising in your portfolio of marketing strategies. In fact, there are many reasons for it.

Of course, there are a lot of people online these days. But in many businesses and in some homes, many people still aren't. They may only use email (or only have time to use email).

Some just visit the newsgroups (newsgroups, or "Usenet," is the ancestor of the Internet). Or some mostly browse the web in public places, such as offices, libraries and schools.

Try to get in front of these people, too!

Sure, we talked a little about offline advertising in "places to advertise your autoresponder." But we only looked at print publications. Don't forget there are many other places!

For example, don't forget radio, TV, direct (postal) mail, billboards, bus stops, public transportation billboards (like signs on buses), newsletters, yellow pages, trade journals, etc.

The bottom-line is, in whatever offline advertising you use, start including your free "email report" or ezine offer in these advertisements. You might be surprised at the response!

Press Releases and Publicity

Publicity is the cheapest and the most powerful form of advertising. Why? Because it comes from an objective third party... Such as in a newspaper article, for example.

This way, it makes your "ad" more believable, credible and trustworthy since it comes from someone other than you... Plus, it doesn't appear as a blatant promotional message.

Press releases are great marketing tools to pull in inquiries and sales without spending a single penny on advertising. You can use the same technique as before to capture emails.

Let me explain...

Of course, the foundational component of the news release is the news aspect. You have to be newsworthy! You must tell a good story that people want to talk about or report on.

But here are important elements you must include: 1) a good headline; 2) an informative story; 3) a number of quotes and reactions; and 3) the sender's contact information.

In this last section (the contact information), add a small signature file offering readers something for "free" if they respond to you via email to your autoresponder opt-in list.

Reporters and news editors are always looking for content and newsworthy items. If they like your story, chances are that they will publish your autoresponder's address, too!

So, why not take advantage of the opportunity!

Word of Mouth

If the people who responded or have requested your "free report" also like it, they will send or pass your message along to their friends or family who they think may like it, too.

Remember when we talked about "viral marketing?"

It's simply human nature. Of course, many people will pass it around without you knowing. But encourage viral marketing by adding a notice to that effect within your message!

For example, it may say something like: "Do you know of anyone who might like this report? Feel free to pass this message along to anyone who you feel may enjoy it, too."

Now, make sure the new recipient also joins your opt-in list! Say something like: "If someone passed you this message and you want more information like this, then email [link]."

Or, you can even redirect them to a "tell-your-friends" web page that will send your autoresponder's link, either email or web form, to their friends...

But in order to give your viral marketing campaign leverage, don't forget "other places" on the Internet you can use to advertise your autoresponder. For example, there are...

Newsgroups
Message boards
Online communities
Article contributions
Discussion lists
Online guestbooks
Reciprocal (or favorite) links
Archive of your articles
Ad or banner exchanges
Etc, etc, etc.

Advertise your autoresponder in your signature file or subtly within your non-commercial posts on these locations.

For example, while posting, offering more information on the topic by advertising your free report via autoresponder is a good way to keep your posts short, sweet and on-topic!

Nevertheless...

Once you're up and running with your new autoresponder, you'll see the immense power of using it almost immediately as it helps you convert up to 400% more prospects into sales!

Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion

---

Email Marketing Essentials

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs.Terry: Michael, this is a real pleasure to talk... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy, Here's How!I've always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file, signature box, etc.What Is A Signature?A signature is a short block of text at the end of a message with information identifying you... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have,... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!)I encourage you... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.Comprise... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads.Your mailinglist can be a goldmine if you know how to... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.So how do... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you could only have numbers for an email address. They then allowed us to have letters as well on prodigy so I switched internet... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email... Read More