The Deception Perception: Pay No Attention to the Man Behind the Curtain

The Deception Perception

Without a doubt, people would rather do business with someone they know, like, and trust. Credibility is critical. This is especially true conducting business on the internet where people never actually meet face to face. Building a sense of trust with your customers takes time. And, it's one of your most valuable assets.

Pay No Attention to the Man Behind the Curtain

I recently had the opportunity to hear a well known internet marketer speak. It was a great presentation, chock full of all sorts of useful tips. I was very impressed with all he had to say so I went to his website and signed up for his newsletter.

He sent me an email (by autoresponder, of course)saying he had set up a special call for his newest subscribers to give us more great tips. All we had to do was dial in at a certain time for a teleseminar. He sent me a followup email reminding me and saying again how much he appreciated having me on his list. He looked forward to having me on the call.

So Far, So Good.

Last night, I dialed in at the scheduled time (after rearranging my schedule to do so). The gentleman came on and said he'd be with us in just a few moments, he was gathering up his notes. Then, he came back on, told us because of the number of people on the call, he had us all muted and there wouldn't be time for any questions. He went on to deliver some great information followed by a sales pitch.

The Problem.

One small, tiny, little problem. He wasn't really there. It was a recording. Now, if I had known it would be a recording, it wouldn't have bothered me a bit because the information was good. But, being led to believe it was live, being given a bit of a smoke and mirror show, changed my perception of the man and his products. If this teleseminar was smoke and mirrors, are his products smoke and mirrors, too? Is it all just a slick manipulation to sell products that don't work?

I certainly don't want to spend money on a product that teaches me how to be slick and deceptive.

The Moral of the Story

Seemingly harmless deceptions create a lack of trust for customers who are quick to look elsewhere for more trustworthy solutions.

Caroline Jordan is a small business wizard who doesn't hide behind curtains or conduct smoke and mirror shows. She gives self employed professionals straight up advice on how to grow their businesses, improve their cash flow, attract customers they enjoy working with, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com

---

Tales from the Corporate Frontlines: Diversity And Success, In The Workplace

This article relates to the Diversity in the Workplace Competency, commonly evaluated in employee satisfaction surveys. This competency explores whether your organization provides understanding and supports interaction among diverse population groups while respecting... Read More

The Collapse of Enron: Managerial Aspects

Executive summaryIts revenues made up US $139($184) billion, assets equaled $62($82) billion, and the number of employees reached more than 30,000 people in 20 countries around the world.While Enron Corporation was so highly... Read More

How To Build A Business Ethics Program

Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of 280 corporate CEOs and directors found that "only... Read More

Work Ethics ? A Paradigm Shift

Work ethics is a hot topic in today's business and educational worlds. Yet, how do we define this hybrid phrase with the word work meaning more than a specific outcome and the word... Read More

Business Ethics: An Oxymoron?

Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the "right thing."... Read More

Is Your Management Style Lead By Intimidation?

So many women make the mistake of thinking that they have to be these big mean diva bosses, to get respect and cooperation from their staff and colleagues. They walk around the office... Read More

Ethics in Business - Please Have Some

Is your business ethical?What I mean is "Does your business do the right thing when faced with that decision?" It's a simple question, which many businesses struggle with. I just don't understand the... Read More

Mind Your Own Damn Business Sexcess

You have certainly heard the expression "mind your own damn business" used in a multitude of contexts. The most typical being the don't kiss and tell type statements, often uttered by responsibly private... Read More

Brain Development and Due Process

DUE PROCESSAfricans, especially Nigerians are stereotyped on the internet and offline in foreign countries as corrupt, cheats and thieves.Whenever I have to introduce myself to foreign contacts, whether online or offline, I must... Read More

Business Ethics

There is much talk today about ethics in business - as there should be, but there should be more than talk; there should be a high moral code for all executives who are... Read More

Diversity

I know that diversity has been a big topic of conversation ever since the early 1990s when research supported the demographics that by the year 2000, 85% of the entering workforce would be... Read More

Business Ethics: An Oxymoron

An oxymoron: the juxtaposition of contradictory words or concepts. That is what we have with the term "Business Ethics". The very contradiction that is inherent in this latter phrase is an indication of... Read More

Laws and Ethics?. Who?s Kidding Who?

Years ago I read an article by a renowned psychologist wherein he wrote his studies found one percent of all human beings would never lie, cheat or steal. One percent would always lie,... Read More

Better Business Boundaries

To get a new client, we might be inclined to make concessions no matter what the cost: offer a second or extra long sample session; reduce fees; set session times we don't want... Read More

Tales from the Corporate Frontlines: Shifting Culture and Climate in Todays Corporate World

This articles relates to the AlphaMeasure core competency Culture and Climate. AlphaMeasure defines climate as the effect an organization has on the employees, while culture refers more to the acceptable behaviors, attitudes, and... Read More

Ethics In The Workplace

Workplace Ethics is a subject that we have all heard of. In fact, the subject of Ethics in general is something that most people are familiar with. And, what is commonly understood about... Read More

Are You Selling Out Your Integrity?

Integrity in business is a quality that is highly under-rated by executives these days. Many executives are so "pushed and pulled" by a not so hidden force called the "profit motive" that they... Read More

Tales from the Corporate Frontlines: Work Ethics and the Customer

This article relates to the Ethics in the Workplace competency, commonly evaluated in employee surveys. It gives examples of how employees and customers consider ethical behavior and sound values an integral part of... Read More

Ethics in Business...A Lost Art

While watching Face the Nation one Sunday earlier this year, Bob Schiffer discussed the airline industry, his mother and ethics in business. Like Bob, I think it is a sad commentary today, that... Read More

Communicable Corporate Diseases Hurting Business Sexcess!

Enron Executive goes to prison for 10 years, Martha Stewart is under house arrest, and Bill Clinton averages $150,000 per speaking engagement.It all comes down to decisions on the fly, no pun intended.What... Read More

The Views of Karl Marx VS Max Weber

Compare and contrast the views of Karl Marx and Max Weber with regards as to what motivates people to work.Karl Marx: [1] Exploitation[2] Proletariat have to sell their labour-power[3] The machines of the... Read More

The Only Thing You Get for Free in Life is Hungry!

My grandfather was a very wise man. Simple but wise. He once told me "The only thing you get in life for free is hungry." There is a lot of truth in that.... Read More

Minding Your Global Manners

To say that today's business environment is becoming increasingly more global is to state the obvious. Meetings, phone calls and conferences are held all over the world and attendees can come from any... Read More

MacDonalidisation: Braverman, Taylor & Mayo

Background: George Ritzer defined McDonaldization as "...the process by which the principles of the fast-food restaurants are coming to dominate more and more sectors of American society as well as the rest of... Read More

Enron?s Ultimate Victim: Ethics

FROM the 'MORAL HIGH GROUND', where we imagine ourselves, the Enron fiasco should have come as no surprise. Enron is simply a quintessential example of the degradation of principles such as trust, loyalty... Read More

Selling Truth as a Differentiator

The last few years have been a period of heightened scrutiny and scandal for the financial services industry. Most recently, the SEC issued a report on pension consultants regarding conflicts of interest and... Read More

Conflict: Not Necessarily a Bad Thing

I got yelled at tonight. Not the type of yelling that someone does when you've done something to tick someone off, but the kind of yelling that was a swift kick in the... Read More

Business Ethics: The Law of Corporate Karma

According to the shamanic traditions, the great mystery of being is that all things are alive and have a level of intelligence. This is because all things are a part of the Great... Read More

How To Detect Liars In Your Business & Personal Life

We live in a world full of lies and deception. Most of us (or all of us?) lied or were forced to do so, in a small or larger scale, because of some... Read More