Guaranteed Ways to Build Up Your Ezine List

Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

1. Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, "25 Top Self Help Literary Agents". The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer's markets. She notes: "Before I did that, my subscriber numbers were in the hundreds, not thousands.

2. Put a subscribe box on every page of the site. This has worked for both Jenna and me. Mine is parked in the left hand column of the site. Experts advise putting a simple sign up box (with freebie mentioned) in the top left hand corner, as that's where the eye naturally travels first. A simple sign up box that requests only email address works best.

3. Ad swaps. Exchange plugs for your ezine with another website, to run in eachother's ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.

4. Cross-registration. I've found subscribers by having a plug for my ezine on the thank you page of a comparable (but not directly competitive) website. This offer is made to folks who just signed up for an ezine, and are therefore deemed 'in the mood for more.' Offer a swap with your site, and try not to list more than about two other ezines. Also, make a point of including only really good, reliable publications that reach your target market.

5. Give away a bonus for other sites to use, based on your ezine. A popular web marketing technique is the special one or two-day promo that offers big bonus lists when you buy a certain product on those particular days. (I cover this promo technique in more detail in my ebook/binder, Get Known Now; How to Build Your Platform as a Self Help Expert.) So collect some of your best ezine essays, pack 'em up in a downloadable PDF-based e-book, and offer it as a bonus these sites can use in their special promos. Don't forget juicy descriptive copy about your ezine, and a subscribe link at the end of your ebook. I've gotten hundreds of new readers this way, and much traffic to my site.

6. Announce ezine 'events' on PRweb.com and other PR sites. There's an entire world of web-based press release distribution services out there, some of which are low cost or even free. So use them. But be sure to only plant press releases that are truly newsworthy, and thus likely to get press attention. Even if the media don't use your words this time, they'll hopefully file you as an expert for future use.

7. Use discussion boards or groups. These are sites frequented by gangs of people interested in the same thing. Avoid the unmoderated sites, because they're likely to be spam targets that generate little bonafide traffic. Boards found on member sites are the best. Don't spam the board with your subscribe message. Instead, offer some genuinely helpful info. Then sign off with a signature line that includes ezine and subscribe info. You can find some of these groups at groups.yahoo.com, topica.com, mail-list.com, and listfool.com for starters.

8. Sponsor other people's contests. Jenna Glatzer gives away products like her paid newsletter, Absolute Markets Premium Newsletter, to writers' groups, contests, and conferences that request it, regardless of size. I've tried this too, to good effect. Simply run an announcement in your ezine that you'd be happy to sponsor comparable events. Ask them to provide a URL for an event description so you know it's legit. Then offer up your gifts, and ask for a plug for your ezine and for them to talk up your dazzling freebie, as well. Jenna notes that groups she sponsors "often send out ads for us to their lists ? just as a thank you."

9. Run quality content. There's no substitute for heartfelt writing plus solid information about a subject that matters. Jenna writes: 'The main reason our list stays so big is our 'letter from the editor' ? Each week, I chronicle my writing life and my triumphs and failures ? when an article is killed, when I'm having trouble finishing a book ? And I share personal things, too, like when my grandfather died?. People write: ' I feel like I know you so well.' And I think that's why they stay on the list, even when their mailbox fills up with dozens of other writer's newsletters.

10. Allow reprints. Allow any newsletter that wants to reprint your articles do so. I like to have an email requesting permission, so I can enter their info into a big database I use to track where I can send more articles in the future. I end each article with the line: You may reprint this article in your own ezine or website. Simply send an email requesting permission to EMAIL ADDRESS. Please be sure to include our full bio box at the end.

11. Create a survey or contest. This would be one of those newsworthy 'ezine events' I mentioned above in point # 6. Make it a fun, relevant question that you could really develop a good, newsy story from. I did a survey asking people what they fought with their spouse/partner/boy or girlfriend about. The results made for the kind of reading offline media enjoy running short, 100-word pieces about (fillers.) I made sure to attribute the survey to my ezine, The Joy Letter, with a mention of the site's basic URL. You can get the technology to run your own survey and collect responses at surveymonkey.com (for a fee) or bravenet.com (for free.)

I think I could actually go on and on here. The possibilities seem to be endless. If you try even half of these techniques on a regular basis, you'll find your subscriber rates double and even triple. Here's to building your list ? the foundation that much of your traffic and success rely on.

Suzanne Falter-Barns' website, The Self Help Salon (www.selfhelpsalon.com) offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her free ezine, Expert Status, and receive her free report, "25 Top Self Help Literary Agents

---

Five Ways To Promote Your Ezine

After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.You... Read More

Grow Your Business with a Newsletter

You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.Advice articles first appeared several hundred years ago. Some were submitted... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really... Read More

Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual... Read More

Why Your Newsletter Must Get A Personality Today!

Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any... Read More

Achieving Success with Ezine Advertising

Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are... Read More

How to Publicize Your E-Zine

Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work.* ANNOUNCE YOUR E-ZINE *Once you... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put your efforts on autopilot?In a recent interview for the List Crusade program, Matt Bacak revealed what he called the "foundation" for automatically building... Read More

Fishing For Ezine Subscribers

The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which... Read More

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've been along this well-worn path:You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.You try... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships... Read More

10 Great Ezine Content Tips To Increase Your Sales And Readership

1. Write articles that provide your readers with a list of tips.Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with... Read More

How To Write A Newsletter

Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter. There are over 100 copyright articles that you... Read More

What?s In Your Resource Box (SIG File)?

One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.In fact, the problem is now so serious that... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not a major corporation, think again.You can easily establish yourself as an expert by writing quality articles and submitting them to ezines and directories.Even... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?1 Teamwork:Hook up with a fellow... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's... Read More

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base

Do you publish an e-zine or newsletter?If you answer yes, then you must know how difficult it is to sign up new subscribers.I will now reveal to you 5 smart and easy e-zine... Read More

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise.I have personally used "mini" courses to build... Read More

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then take advantage of someone else's to increase web site traffic!What if I told you that there is a cost effective way to increase... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject... Read More

Generate Free Traffic Submitting Articles to Ezine?s

Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.If you don't mind writing up articles this is definitely something you should consider doing.... Read More

Re-evaluating The Purpose Of An E-Zine

With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They... Read More

How to Get More Sign-Ups to Your Newsletter

It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good... Read More

5 Ways to Use Your Software to Build Your Optin List and Get Traffic

With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.If this sounds like... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing... Read More