Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself! Are all lines 65 characters or less? More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key. Have you made sure there's no auto-formatting, such as bolding, italics, or underlining? These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly. Are all sections neatly separated? Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof () to help define... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize it. Also, it had a salesy subject line: "New Apparel Store Now Open." So I hit the delete key. A few minutes later, it occurred to me that I knew that name -- Jeff Bezos is the CEO of Amazon.com. I rescued the message from my delete folder and opened it. Turns out it was an announcement to all Amazon Associates (affiliates) about the opening of Amazon's new online apparel store. What was wrong with this promotion? (Which was unusual for Amazon, by the way.) This e-mail should have been sent FROM an address that included the name "Amazon" in it, because as an Amazon affiliate, I'd never before received... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do it. Really, when you sit right down to think about it... that's why we do it. But, are you getting the most out of your ezine? Is your ezine living up to it's full potential? Before Anything Else Your Ezine IS Your Business. When someone comes to me to for an advertising plan for their online marketing campaign, one of the first questions I will ask them is, "Do you have an ezine?" It's imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of the topic of your site, in front of your visitors for as long as you can. Here's why. Each and every... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or someone else who gets paid by your organization.Consequently newsletters have a sad habit of falling prey to the same self-indulgent and boring content as the misguided, subjective, self-congratulatory press releases so many organizations issue. Only this time, it's worse.It's not just a few paragraphs of self-indulgent drivel, it's two, four or even eight pages of stuff that's of tremendous interest to the writers and instigators, but usually of no interest to the readers. This problem is often swept under the rug with a comment like "ah well, they're staff so they're getting paid to read it/they're our suppliers so they have... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.Define what your purpose is in the first place.Information, Advertising, Current Events, Reviews.The choice is yours and the possibilities are endless..One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.What works for one may not... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to stem the relentless tide of junk email flooding the Net. The problem is: how can we prevent the dolphins from being caught along with the sharks? The origin of 'spam' SPAM is a pink canned luncheon meat immortalised in Monty Python's spam-loving Vikings sketch. In an Internet context, lowercase spam refers to unsolicited commercial or bulk email (such as get-rich-quick schemes, miracle cures, weight loss, Viagra, lotteries, loans, pornography and Nigerian sob stories) and allegedly originated in a MUD/MUSH community. Of more practical use is the origin of the actual spam mail itself. Where does all the junk come from? In the mid-90s, Usenet newsgroups (also... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers.Typical daily hours for me as an ezine publisher- Reading other ezines/newsletters: About 4 hours per day. - Looking for the right content: 5-6 hours per day - Checking email other than newsletters: 5 hours per day - Getting rid of junkmail: 3 hours per day - Staying in touch with other publishers, website owners etc.: 3 hours per day - Working on learning html: 2-3 hours pr day - Updating ezine, ads and slot-ads with Rich, my programmer: 6 hours per day (with about 10 hours "allsorts" chat too) -... Read More

Write an Ezine? But I Dont Know HOW!

If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?I can understand how you feel. I've been there, even though I'm a journalist and published my own niche, non-profit newsletter for a year.But when I started a home business and realized I needed to write about internet marketing - a subject I was still unfamiliar with - I froze up.I simply could not think of anything to write about. I felt like I just did not have the experience and the knowledge I needed, because I was still learning.I started my ezine only when things were really starting to take off and I had learned a good deal of what really worked for me in my business.In retrospect, I don't think I'd have done it any... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers. 3. Allow Archiving Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will subscribe. 4. Form An E-zine Ring Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to list each others e-zine name and subscribing information in every issue. You could call this section "Other Free E-zines You Might Enjoy"... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address, I will hesitate. After all, if you're going to send me an email newsletter,why do you even need my name, much less my street address,city, state, zip, telephone number, number of people in myhousehold, etc. My email address should be enough. Now I'llgive you my name, because I understand that you'll want topersonalize my email messages. But unless you show me verygood reasons, I'll forget about signing up and go on toanother site that doesn't want a lot of information inexchange for their complimentary report or newsletter. It's like dating. When you first meet you get only thenecessary information - name and phone number. As you agreeto date, you'll get the address. Later,... Read More

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7 Benefits Of Using Newsletter Templates

1. Time saver. To get going make a quick visit to http://www.free-newslettertemplates.com/newsletter_templates.html and grab some templates for free. You could then have a basic newsletter ready to send in no more then 10-15... Read More

Three Breathing Techniques For Any Ezine Article

I subscribed myself to many ezines. I'd love to read articles in them. First thing I will do is going to article section of the ezine.I am telling you honestly... I have learned... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication... Read More

Secrets To Successful Publishing

Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing... Read More

Become an E-Book Author ... Make Money From Your Knowledge!

"E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer.As with... Read More

How To Make Money Online With A Newsletter

Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process.... Read More

10 Winning Ezine Publishing Tips

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.2. Involve your subscribers in your ezine by asking them to... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist... Read More

Tips on Using Constant Contact to Create Your Company Newsletter

If you run your own business like I do, you don't have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about... Read More

9 Rock Solid Ways To Explode Your E-Zines Readership!

Are you like most of us who created an E-Zine. You heard how great it would be for your business and that an unlimited amount of new subscribers and traffic would come marching... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It's smart... Read More

7 Useful Free Services For E-publishers

If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won't buy your product on their first visit to your web... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.Even though plain text and... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others ? perhaps you ?can't seem to get any momentum? More often... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.You have installed... Read More

11 Quick (and Good) E-zine Content Ideas

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.While sometimes... Read More

Top 10 Tips to Give Your Newsletter Impact!

There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because... Read More

Where And How To Get Information For Your Newsletter And Ezines

With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each... Read More

How To Increase Your Sales From Your Newsletter

The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. There is nothing much to... Read More

3 Money-Making Reasons for Displaying Your Newsletters on Your Website

Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more... Read More

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started... Read More

A Newsletter Publishers Main Task: Packaging Value Content

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.This might sound quick and easy, but it is not.Publishing a... Read More

3 Things You Need to Do to Turn Net Information into Cash

Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or business success.a) Specialize One of the... Read More