7 Steps to Successful Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.

2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.

3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself ? you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!

5. Write about a subject that you know well. Don't write about something that you can't talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the "star".

6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market ? sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.

Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.

Copyright ? 2003 Ink Tree Ltd.

Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you ? profit from it. Learn everything you need to guide you from Idea to Book? to Success ? the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.

Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com

Web: www.moneyinpublishing.com or www.inktreemarketing.com

About The Author

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way.

www.moneyinpublishing.com or www.inktreemarketing.com

info@inktreemarketing.com

---

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so... Read More

Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas...#1. Provide Information about Your CustomersThe more familiar your employees are with your customers, the more successful... Read More

Finding the GOLD with Ezines and Google!

HiHow'd you go with your product search?Here's another way to help you find out if there's a market for your idea.Go to http://ezinearticles.com/ or http://new-list.com/ and you can subscribe to e-zines that have... Read More

Top 10 Tips to Give Your Newsletter Impact!

There are thousands of email newsletters or "ezines" produced every week, and most of them have great material and are written by passionate people who want to share valuable information. Unfortunately, very few... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative... Read More

I Finally Discovered The Secret To FREE Content No One Else Has!

There are many tips and techniques to increase your search engine ranking. One of the most powerful, yet simple method is sharing content, as in, writing articles that you then feed to article... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog or a RSS Feed only takes minutes to do. It's easy, fast and free. There's no reason why you shouldn't take advantage of... Read More

10 Tips For Ezine Publishers

1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:++++++------~~~~~~\\\......======******This confuses the reader and makes your Ezine difficultto read.... Read More

Medium and the Message

A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a... Read More

You Can Publish an Ezine

Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your... Read More

Newsletter Formatting

Formatting your text newsletter correctly can make a failure into a success! Learn how to do it, and why.Why using a text newsletter?Sending an email (newsletter) in text format instead of word or... Read More

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader, author or small business person, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, otherwise known... Read More

Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through... Read More

How to Format Your Email Newsletter

When subscribers' email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options.One of the... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You've... Read More

An Embarrassment of Riches - Part II

The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers do you have? Or are you ok with the number of subscribers you have? If you are not satisfied with the answer, then... Read More

Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost.Swap your... Read More

Location, Location, Location

The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive traffic and improve their cashflow?The upfront answer is building a permission based contact database tied into your website.Build a targeted list and you... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each... Read More

10 Winning Ezine Publishing Tips

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.2. Involve your subscribers in your ezine by asking them to... Read More

Publish Articles Online: Start With Your Own ezine

So, you want to publish articles online? It's really quite simple, and it's a great way to promote yourself or your product. But where do you begin? This is actually quite simple too.... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I... Read More