Business Innovation ? Masks and Trance

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Masks and Trance

One useful import from the field of Improvisation is the concept of Masks and Trance to get people thinking in different directions.

Mask studies show that peoples character changes according to the perceived character of the mask they are wearing. Virtual masks (pretending) encourage people to think in radically alternate directions:

a) Businessmen scored low in creativity until they were asked to pretend to be happy go lucky hippies, when their creativity ratings skyrocketed.

b) People are more likely to express inappropriate ideas, as they believe they have less value.

c) People are more likely to express inappropriate ideas, as they are able to give the impression that it is not really what they would say.

d) People are able to quickly switch between personalities by putting on different masks ? and instantly change their approach.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Creativity and Innovation Management - Good Ideas Part 2

The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result, it is often... Read More

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Is Mans Next Step Like A Can of Potted Meat?

Is it the dawning of the Age of Aquarius? For years, predictions have indicated that humanity is readying itself for a golden age, a so called new age that is right around the... Read More

Creativity and Innovation Management - Good Ideas Part 1

The constant search for Good Ideas has resulted in many techniques for generating them. Part 1 of Good Ideas will briefly discuss Franklin's (2003) research into the types of ideas that are most... Read More

Innovation and Competitive Advantage

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars and thinkers. In modern periods we force them into works of fiction and disallow those Thoughts, which make us question our perceived or created realities... Read More

Creativity, Innovation, and the Importance of Spontaneity

Spontaneity occurs when ideas or behaviours are expressed without evaluation. This lack of evaluation is the key to good idea generation. Some of the links include:a) Large, quality idea pools are built up... Read More

Imagination

Imagination is the unreal, real state of mind, where all things are experienced as real. Imagination is powerful and is an intermediary step between thought and word. Thoughts are experienced in the imagination... Read More

Innovation Makes Leaders

Basically what innovation does is making your business unique and often more progressive in its development.Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid... Read More

Innovation Management ? 5 Ideas An Hour

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

A Time for Rebellion!

When is it right for you to rebel against the negative powers working against you? When are so weighed down by someone or something that it is absolutely justified for you to strike... Read More

Innovation Management ? Testing Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Befriend Your Budget, This Yuletide and Always

It is that time of year again. Yuletide?Christmas in the air. Nostalgia, goose pimples and casting off all financial discipline. It was originally meant to commemorate the birth of Jesus Christ. Joy to... Read More

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolutionized the world by inventing and patenting the incandescent light bulb. Because of his desire to create the incandescent light, he was one of the... Read More

Business Innovation ? the Value of Frameworks

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind looking in new directions. You can systematically do this by using a list of words, primarily adjectives, to create "what if?" scenarios. You... Read More

Fire Evacuation Drill with a Difference

I had been given the task to organize a fire evacuation drill specifically for only a certain area in a building.As ridiculous as it may seem, there was a very good reason for... Read More

Humankinds Greatest Inventions

There are a number of amazing inventions that have been created during the course of human history. Some of the great ones that come to mind are:--The printing press--The electric light--Electrical power plants... Read More

Innovation Management ? predicting winners

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly,... Read More

12 Tips for Taking Smart, Calculated Risks

Most of us know we should take more risks. But the "no-guarantee" component of risk-taking makes it a scary proposition in many instances.Try these 12 smart and simple ideas to identify the risks... Read More

Business Innovation ? Masks and Trance

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In 2005, she broke the speed record for sailing solo non stop around the world.As a reward and to recognize her great achievement, she... Read More

Facing a Resource Crunch? Read On!

Recently I read an excerpt from a new business innovation book wherein the author went to great lengths to instill the need to provide sufficient resources for every innovation effort, without which the... Read More

Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?

Who Should Read This Article?Anyone nursing a new (especially untested and unproven) - idea for a business, and/or who is at a loss as to whether or not it will be beneficial to... Read More

A New Pair of Shoes

Do the NewAn old pair of shoesDo you have a really comfortable pair of shoes? They may be slippers or tennis shoes. It doesn't matter what kind of shoes, just so comfortable that... Read More

Innovation Management ? The Harsh Facts Of Life For All Innovators

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Innovation Management ? Developing Ideas Within A Framework

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Seeking Initiative and Innovation? Reward Failure!

Based on Proprietary Research"If you want to increase initiative and innovation, you have to encourage and embrace failure. A culture that punishes less-than-ideal risk-related outcomes will stifle both initiative and innovation".Prevailing in the... Read More