Innovation Management ? Famous Failures!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

However, commercial success is not the only measure of success. One other method of gauging success is the effect on culture and the market ? is it significant or not? Examples include:

a) Napster ? so successful it went bust. It influenced Kazaa, whose founders went on to start Skype ? free international telephone calls for everyone. Forced Telecoms companies to realise that their future revenues will not come from fixed line income but content delivery.

b) Concorde ? technically superior. Elegant. World famous. Bust.

c) Xerox invented the mouse and graphical user interface. But they didn't invest in its potential.

d) The big Studios didn't see the potential of toy licensing before Star Wars. They learned a big lesson.

e) New Coke. Please don't mess with out cultural icon.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

---

Set Yourself Up for Success!

Set Yourself Up For Success!~ By Fran Briggs Here's a great way to program and set yourself up for success in advance. It is one of many... Read More

Innovation Management ? Famous Failures!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly,... Read More

Business Innovation ? Eliciting Talent

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Seeking Initiative and Innovation? Reward Failure!

Based on Proprietary Research"If you want to increase initiative and innovation, you have to encourage and embrace failure. A culture that punishes less-than-ideal risk-related outcomes will stifle both initiative and innovation".Prevailing in the... Read More

Business Innovation ? Blocking: Saying YES or NO

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Innovation Makes Leaders

Basically what innovation does is making your business unique and often more progressive in its development.Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid... Read More

How To Be An Innovator In A World Of Change

Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where is the opportunity in that trend? How can this be made to work better? Innovators search for the unsolved problems, the markets inefficiencies,... Read More

Innovation Management ? Capturing Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Owning Your Power

Owning your power, your power to be real, to be who you really are, is really about owning your freedom. Consider how your reasons for not being yourself may have been to get... Read More

Color Your Life

Have you ever arrived at place in your career and wondered how you got there? Have you found yourself stuck, not liking your job, yet not seeing how you can change after investing... Read More

Improve Your Small Talk - Gain Big Dividends!

Do you hate to make small talk? If so, you have lots of company.You may find small talk irritating, predictable, mind-numbingly boring.Yet, learning to play the small talk game can have lots of... Read More

Creativity and Innovation Management - Good Ideas Part 2

The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result, it is often... Read More

Business Innovation ? Confidence through Competence

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Can A Simple Idea Change Your Life?

Ideas happen all the time. And when I say an idea, I don't just mean a mere thought. An idea is more than a mental opinion and it is loftier than a sentiment.... Read More

Innovation Management ? Testing Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Improve Your Business Dealings with Improvisation

"Nothing is accidental ... use everything." -- Keith JohnstoneEven the best-laid plans, the proverb goes, go oft astray. And by learning how to improvise like actors or jazz musicians, corporate types can better... Read More

Creating Opportunity

An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part... Read More

Life ? The Teacher

You've probably heard the phrase "repetition is the mother of learning" well apparently it's also the mother of teaching. Often it seems, Life ? The Teacher uses the tool of repetition to imprint... Read More

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

A Time for Rebellion!

When is it right for you to rebel against the negative powers working against you? When are so weighed down by someone or something that it is absolutely justified for you to strike... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Business Innovation ? Real Self versus the Trained Self

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Enhancing Vulnerability To Master Perfectionism

One of the ways a person must advance past perfectionism is to deal with and gradually become more and more vulnerable. Every good perfectionist knows that this is VERY scary.? Vulnerability involves allowing... Read More

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars and thinkers. In modern periods we force them into works of fiction and disallow those Thoughts, which make us question our perceived or created realities... Read More

The Subtle Secret Of Transformation

Great men and women succeed moment by moment, step by step, lifted up by one small victory after another, until they reach a lofty and impressive pinnacle of success and influence.Similarly, a group... Read More

Process Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be... Read More

Use Your Intuition As a Valuable Tool for Change

Here's a subject that we don't normally think of when we think about change. Yet, intuition can be a very powerful force for change if we honor it fully. So let's take four... Read More

Choosing a Winning Business Idea

You've probably heard it a hundred times by now - if you want to make alot of money with an online business you have to offer your own product or service. Well, make... Read More