|
|
|
|
|
|
||
|
|
||
|
|
At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing.
In all this noise, you can lose perspective on this one very important, basic fact -
The More Visitors You Convert Into Subscribers and
Customers - The More Money You Will Make
I'm as guilty of ignoring this advice as anyone else. At times in my business I have spent 99% of my marketing effort on getting more traffic, and ignoring techniques to turn more of those visitors into customers.
Now, my sites consistently convert over 1.5% of visitors into customers, sometimes more, but rarely less.
Now that seems pretty good - but what if I could get that to be 2%, 2.5% or more on a consistent basis.
With over 15,000 visitors per month on just one of my sites, that could mean a very major increase in customers and revenue!
In fact, logic would dictate I should be spending more time focused on conversion than generating traffic - so thats what I'm doing.
Which Site Do You Think Converts Better
Ok - here's a test.
Here are two sites I am split testing (fancy term for software that equally splits traffic going to two or more pages, without the visitor knowing and ensuring any future visits, they will be taken back to that same page):
http://www.infoproductcreator.com/ebook/index1.html
and
http://www.infoprod uctcreator.com/ebook/index2.html
The purpose of these pages are to capture contact information, marketing a very successful minicourse we created using the formula explained in "Automated Income Streams" (http://www.create-e-mini-course.com)
One of these two pages outperformed the other by over 70% - care to take a guess?
It was the first one.
The only change between the two pages is the main headline.
So now, I have a scientifically proven headline I KNOW outperforms alternatives by a significant amount.
Will I start to use this in future emails, ads, signatures, sales letters, press releases and more...?
Absolutely.
Testing may seem boring, useless, a waste of time and even painful - but the reward is incredible. When you can increase your conversion, you will not only instantly see higher revenues, but you will have more leverage to create major joint venture deals that can really increase your profits.
Oh, by the way, the software I used to run the split test is a simple, yet effective script from:
http://www.splitruntest.com/
Don't get caught up with the software - there are many scripts out there, most important is to just get one of them and get started.
Become An Online Information Entrepreneur, Turning Your Knowledge and Experience Into High-Demand Infoproducts That Sell Like Wildfire! Fast Track Formula Tells You How: http://www.infoproductcreator.com


Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website,... Read More
Do you want to make your ad appealing and increase Your sales?If you answer yes, here are a few web internet marketing secrets to make it happen:1. Use plenty of examples in your... Read More
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to... Read More
One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.Likewise,... Read More
Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the net-prenuers who aren't making a living... Read More
The public domain is full of books, journals, literary works, videos, audio, music sheets, software and government works that you can use any way you choose and create unlimited wealth with a little... Read More
Last week, I wrote my first marketing/list building article. Could not get the activity out of my mind.So, here are two more....the second one a doozie!First, as I am doing day after day,... Read More
It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago.You sit and wonder what... Read More
The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the... Read More
I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a... Read More
From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.But how many of those search tips are you using? There are some tips... Read More
Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise.Yet, they all fall into a classic trap that can ruin your chances of online success before you... Read More
I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to the Internet through the University system.... Read More
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?Questions like these are often brought to the attention of ... Read More
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online.... Read More
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt... Read More
Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look... Read More
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your... Read More
Free can set you free...The powerful word "FREE" is an essential key to gaining subscribers to your optin list, to your pre-launch membership site, and to gain popularity with your customers and keep... Read More
Link exchange is one of the many Internet marketing strategies aimed at:1. Boosting Traffic 2. Increasing search engine ranking 3. Enhancing content 4. Taking advantage of Free Advertising on the InternetIt involves a... Read More
How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in... Read More
Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising... Read More
It's amazing how many people are jumping into the internet marketing business. The good news is that the pie is pretty unlimited so we can all get a nice slice. The bad news... Read More
Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!Mistake#1. SpammingSPAM: Sending People Annoying MessagesYes, you got the point! People hate spams simply... Read More
Network Marketing online works by giving you your own online store and leaving it up to you to get people there. By doing this the company save millions a month in advertising. Not... Read More
When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and... Read More
I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. You see it in people walking... Read More
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into... Read More
The Advantages Disadvantages Of Internet Marketing are many.A few Advantages Disadvantages Of Internet Marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:*... Read More
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But,... Read More
I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,'... Read More
Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. It makes our life simple, easier and get faster communication. Evertyhing is done by one... Read More
Information OverloadWith information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.Smaller businesses with a niche or limited product range are more often than not... Read More
There's no doubt about it . . .Big changes are in the air!In the midst of all the usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning... Read More
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list... Read More
As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But... Read More
Ok, that's a little harsh for a title but you know what?Sometimes I feel like pulling my hair out when I think about this phenomena.You see...I have a free advertising section in two... Read More
The web site marketing you use to promote your Internet location tells a lot about you in general. Everyone that shops wants a pleasurable experience. The same is true in Internet shopping. You... Read More
Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some kind of sporting activity? I am... Read More
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional... Read More
SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing.... Read More
Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not put your email to work for... Read More
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.But can you really build an asset out... Read More
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our... Read More
Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first... Read More
It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!).... Read More
Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that... Read More
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold... Read More
You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but... Read More
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as... Read More
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from... Read More
a) An internet marketing solutions company tells you that they're going to have Google index your website in 2 days?b) An Internet Marketing solutions company tells you that he can teach you to... Read More
You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the business world but don't see how... Read More
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you... Read More
Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis.As the online advertising market is poised to grow nearly $10 billion over... Read More
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are... Read More
NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His... Read More
If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it?If you could get... Read More
| GOOGLE AD |
Internet Marketing Internet Marketing |