Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium.

Let's examine a few.

Low Startup and Overhead Costs. Even as recently as five or six years ago, it could cost one hundred dollars or more to register a domain name, and a similar monthly fee to host a web site. These days, both of those costs are down to around $10 US. An HTML editor can be had for around $50 US, or one can subscribe to a service that provides hostingand an online web site editor for as little as $20 or $30 per month, and includes many other features and services in a "one-stop" package. Unlike a traditional "bricks and mortar" business, an online business requires no expensive leases, no employees, no commuting time or expense, little or no stocking of inventory, and little or no shipping expense.

Portability and Flexibility. Most of us live where we do because of our work. We were recruited to a specific area due to a job, or moved there for the availability of jobs, or can't afford to relocate, because of the expense and potential interruption of income. When you own and operate an online business, however, you are not geographically restricted. If you need or want to travel, you can continue to operate your business with a laptop computer, and access to a phone line. If you want to move to another location for any reason, such as family connections, environment, or recreational opportunities, you can relocate your internet business without any interruption. An online business affords you the opportunity to work as little or as much as you like, and set your own hours. You control the business, rather than the other way around.

Multiple Income Streams. Once you've developed one online business, you can easily develop a second, third, and fourth online business. You have the option to focus each of these businesses on different markets, or different segments of your primary market, thus giving yourself several streams of income. Just like diversifying a stock portfolio, this gives you some "insurance", in the sense that if one of those income streams dries up, you still have several others, and can develop more.

Expanded Marketing Reach. Unlike a traditional business, which most likely is restricted to a limited geographic area, an online business can have customers located around the world. The numbers of people who sign on to the internet on a daily basis, and the numbers of new users, boggle the mind. All of these people are potential customers for your internet business, and their numbers are constantly expanding exponentially.

Opportunities for Automation. Nearly every aspect of an internet business can be automated. Order processing, credit card processing, drop-shipping or electronic delivery can all be automated. Your business can operate 24/7, with little or no human intervention required. Autoresponders provide an opportunity to automatically or semi-automatically remain in contact with customers, and recruit repeat business. Software exists to automate nearly every aspect of your online business.

Niche Marketing. When marketing online, it is easy to develop and sell products that are designed to appeal to a relatively small niche market. Whereas the cost of production and marketing might be prohibitive in the offline world, working online allows the entrepeneur to develop a product designed for a very narrow market, yet sell it successfully.

Most people would probably agree that the internet is as important and potentially revolutionary a communication device as were the printing press, the telephone, radio and television. When you think about it, you must agree also that it is the ideal marketing medium, and an entrepeneur's dream come true.

John Barbour, Ph.D. operates a number of educational websites to assist those interested in internet marketing. His most recent is Net-Biz-Tips.Com". Visit all of his Internet Marketing Sites.

---

How to Get $250,000 Worth of Free Advertising for Your Business

You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?What you may not know... Read More

Be A Hot Guest

Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah... and start doing radio.Did you know that American radio stations need... Read More

The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing list -- in other words, your audience. But...but...but...you're saying, products for sales is a must too, however, if your list is nonexistent, small... Read More

How To Find Deep Discount Pro Online Marketing Tools

You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday.Those who... Read More

Product Not Selling? This Could Be Your Lucky Day!

So you've created a digital product ready for sale on the Web. You've created your sales page on a three page mini- site. If you're really on the ball, you've created your own... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it... Read More

Five Ways to Give People a Reason to Buy Your Product or Service

Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. Sure, you put a picture up and maybe a list of... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It is becoming like a rocket science.You make so much efforts only to generate little or no sales.Well, my friend, allow me to reveal... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the net-prenuers who aren't making a living... Read More

5 Ways Al-Quaeda is Using Internet Marketing

Internet Marketing is not dead. But it may have caused the death of a few people.Let's take a look at how terrorist organizations are using Internet Marketing to recruit and spread the word.1.... Read More

The Long Sales Letter: Should You Use it In Your Advertising?

If you're a web marketer and you've done your homework, you've probably come across the Long Sales Letter in your internet travels. Top web marketing experts like Yanik Silver, "The Copy Doctor" Michel... Read More

Targeting Online Customers

Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into... Read More

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. One Simple Word. A.C.T.I.O.N.Working from home can get stressful. With all the distractions presented to you each day, you need... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her... Read More

Trust, the Key to Success

Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it... Read More

Website Marketing: 10 Proven Uncommon Tactics Ways To Accelerate Your Profits

Would you like to accelerate profits at your website?Here are the website marketing tactics to do so:1. Make copies of your web site in many different languages. This'll allow foreign speaking people to... Read More

Why Your Online Advertising Traffic Leaves as Soon as It Arrives

Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as... Read More

How You Can Acquire Exclusive Rights To Products; Part 2 of 2

The steps to gaining exclusive rightsYou will need to give valid reasons to the manufacturer as to "why" you should have exclusive rights to his product for your specific niche markets. Don't be... Read More

Wealth Is Around The Corner

There are so many simple and achievable ways to make money and yet to see most people just sit on the sidelines, it makes me sad. There are many people around the world... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but... Read More

Internet Marketing - The Two Faces of FREE

'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach... Read More

How To Make Money Online With Your Website

So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.Do you want to know how to do this? You do?Well, it's quite simple: You allow the... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising... Read More

How To Master Internet Marketing

What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player... Read More

Top Ten Steps To Prepare Yourself for Online Marketing

Still marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine, the... Read More

A New Way to Profit From Your Content-Based Website

"It's a labor of love." That's how I've always described my content-based website. Until the last year or so, what I meant is that my website paid me in love more frequently than... Read More