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Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving... for their art.Why is a branding expert like me, who mostly deals with entrepreneurs and small business owners, addressing musicians, artists, and filmmakers? It's simple. Artists are the ultimate entrepreneurs.Think about it. Some create products and look for a...


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