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Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common copywriter tricks that I *leave on the table?*Here are a few to start: * If you order in the next 24 hours, you get... (face it. If you come back tomorrow, the offer will almost always still hold) * Get all these bonuses, valued at $999, for FREE with your $100 order (yeah, right! And who set...


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