Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...

All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.

When you share with your team, the lessons you have learnt while building your business - that's Leadership.

When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization.

And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.

It's that simple...

And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."

But they're missing the whole point, really. Because network marketing is really about customers.

Think about it.

Why do companies get into network marketing? DUH. To sell products, of course!

And why do they choose to sell their products through network marketing?

Because network marketing is really the most efficient way of selling products.

After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.

So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.

1. Are you in the service business or recruitment business?

If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.

Sure, there are plenty of people out there who want to start a home business or join a business opportunity.

But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.

Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.

Besides, it's so much easier to sell a product than to sell a dream.

2. Is your product right for them?

I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.

Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?

Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.

Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.

Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives.

But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.

You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.

Yes, you might lose a customer, but you'll have gained a friend.

3. Do they really need the business opportunity?

Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice.

Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.

Offer them what they want - a cheaper way to purchase your products.

But also accept that some of them may just want to keep buying products without ever building a business.

And appreciate them for contributing to your paycheck.

Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.

If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.

Copyright ? 2003 Priya Shah

_____________________________________________

Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity
_____________________________________________

---

Network Marketing Lets You Use Collaborative Approach - and Get Leveraged Earnings

By helping others to grow their business you ensure growth of your own business. I have seen this theory work even while dealing with competitors. This confirms one of the golden rules -... Read More

WebToors Guide To Success

There are over 700 million computers in use in the world at any given time. Earning income on the internet is the future for anyone who owns a computer and is willing to... Read More

Achieving the Financial Freedom You Deserve

To most people, achieving financial freedom means no longer depending on that weekly paycheck for your survival. While financial freedom is a common goal, it is also a poorly understood one. Many people... Read More

Ideas On Promoting Your Home Business Opportunity

Have you got yourself into a home business opportunity but don't know where to begin to generate yourself some leads? That happens among many of us that join a home business opportunity, you... Read More

MLM Recruiting-The Power of One New Thought for MLM Success

Do you understand the Power of one new thought in your MLM Recruiting?One new thought at the right time with the right belief, can change a life forever. Many people's lives and destiny... Read More

Network Marketing Training - MLM Success Secrets to SCORCHING MLM Leadership

As far as your Network Marketing business, Let me ask you some questions:1) What is going to be the driving force in your business in the future?2) What is going to be the... Read More

100% Rejection Free MLM prospecting

In my last article entitled "How to build your MLM business by not talking" we discussed how to identify a strong prospect for your MLM business and how to approach them.The next step... Read More

Network Marketing Stories Sell: How to Tell Your Story Everyday to an Endless Number of Prospects

Network Marketing success is easy when we tell our stories. Anybody can tell a story. Children do it all the time. Facts tell, stories sell.I could never be a singer because I could... Read More

Network Marketing Companies

Network marketing companies are mushrooming up everywhere these days. It's really hard to distinguish between good, reliable network marketing companies and those that are just scams. And of course there are a lot... Read More

Clueless About Network Marketing?

A year ago, I began reading about real estate and residual income. My desire to become an entrepreneur was born. As I read, the term network marketing and its synonym multi-level marketing (MLM)... Read More

Network Marketing Tips - Helping Strangers First Makes No Sense

Network Marketing business is the opportunity of the 21st century and we have accepted that by joining the business. After we signed up for the business opportunity or simply to buy our products... Read More

Profitable Network Marketing Systems and Products

Profitable and effective network marketing systems and productsAfter 20 years of network marketing I'll share a few thoughts with you. Trial and error is very expensive as we all know. That theory has... Read More

The Single Greatest Reason People Fail At Network Marketing

How many times have you found yourself in one or more of the following situations:1. After giving a complete network marketing presentation to a prospect, you discover that he/she was never qualified to... Read More

The Perfect Network Marketing System!

Network marketing is hard. Don't kid yourself and truthfully don't even attempt a network marketing venture unless you either have or plan to put into place a highly potent and highly duplicatable network... Read More

Increase Sales through Store Consignment

Placing your products on consignment in a hair salon, clothing boutique, card store, or a specialty gift store is an excellent way to increase your sales and profits. Many of these businesses welcome... Read More

Sorting Through the Good, the Bad, and the MLM Ugly

You know, if there's a surefire killer of a beginning networker, it's the old deal where the new networker wastes so much time finding the right folks to sponsor.As you are well aware,... Read More

Listening Your Way to Greatness

What you listen for in your conversations with others determines what you will get out of them. All too often, we listen to others in a casual or unfocused way. As a result,... Read More

Explore MLM And Network Marketing Opportunities

When looking at MLM and network marketing opportunities, don't consider one just on your initial reaction. Take time to all the elements involved and see how the company operates. Purchasing into a MLM... Read More

Child-like Confidence will Build Your Network Marketing Business

You learned most of what you know in your first few years of life. We can gain insight into improving our current situation by observing the behavior of young children. They believe in... Read More

Make Your Online Party A Success

Online parties are quickly becoming the better alternative to the traditional "In Home Party". Online parties can be more accommodating for the company rep and the hostess for various reasons. There's no driving... Read More

Network Marketing: Increase Your Effectiveness In 1 ON 1 Presentations.

==> INTRODUCTION WHAT DO YOU MENTALLY REHEARSE? You need to know WHAT you really, really, REALLY want...SECOND -> You need to know WHY you want it...THIRD -> You need to expand your current... Read More

Keep Getting Paid Over And Over For Every Sale You Make!

If we could all have one wish granted chances are most of us would wish for a huge flood of sales. That is the point right? We're all in the game to make... Read More

A Fast Way to Find Clients

So you've gotten the training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing ? aggressively even!But still, no one's exactly beating... Read More

The 4 Major Enemies to Online Success

For any of you just starting in online marketing you will soon learn it is not as easy as you probably first thought. If you are like me you signed up to a... Read More

Network Marketing Online Saves Time

Network marketing online is a great way to do business from home, at your own time and pace. Moreover, the vast resources of the Internet are at your fingertips. You no longer have... Read More

Is A Good MLM Sponsor Important?

You've found your new MLM product or service, it's a product you can market with confidence, you've looked at the main website, it has extensive marketing plans and support to help you start... Read More

MLM Recruiting Success- The 2 Types of People You Will Talk to in MLM

There are only two types of people you will run across in MLM.To be blunt, they are in every business.Every Company.Every Corporate Board.Every Church.Every Family.Every Association.Every Athletic League.Every School.Every University.Everywhere.And Anywhere.You Name it.You... Read More

Reality Check

In the world of business, there are a few things to watch out for before you get involved as an owner, affiliate, or investor. These are important everywhere, but nowhere more important than... Read More

Profiles Of Three Successful MLM Companies

Looking at MLM companies, you will find some of the largest and most successful companies in America. The following is a sample of the largest MLM companies and a brief description of their... Read More